Seven tips for making better videos

If you are beginner then you should always try to follow proven method. So for you we offer 7 simple tips that assure will improve your videos immediately:

·         A powerful start

The first 10 seconds of the video are vitally important. The public may leave if you have not connected with them at that time. So you have to put a lot of effort into a strong opening of the movie when it is being edited.

The solution: Look for the image that summarizes the whole story, or the most explosive and curious image, and use it at the beginning of the film.

·         Control thumbnail

The thumbnail is the still image displayed when the video is first loaded before playback starts. It's like the announcement of what the video will offer, so it's important to create it well.

The solution: Choose the best image available on the various services offered, such as YouTube, or directly upload our own image in those that allow such an option, such as Vimeo.

·         Vimeo Plus

This is a recommendation for those who create high-resolution video on a regular basis and can afford the cost of the Vimeo Plus account. If so, the advantages it offers deserve it.

·         Metadata

Another common mistake - even by businesses and media - is to forget the metadata, ignoring the description, categories, and tags of the video. This theme is important because, until HTML5 and projects like Popcorn.js are in widespread use, a video file is virtually invisible to search engines. So metadata is the only thing that identifies the video.

The solution: Ensure that all videos have detailed descriptions (transcripts if necessary), tags and are categorized in some way. Also, make sure the tags are semantic and correctly identify who, what and where appears in the video.

·         Obtain the audio directly

A common problem in videos, when uploaded, is the loss of audio. It could be synchronized when it was filmed and edited, but it disappears when the online video is viewed. The cause of this loss - for Adam Westbrook - is not true, but it may have to do with the frequency of sampling. Audio usually plays at 44.1 kHz or 48 kHz, and the loss happens when you switch from one to the other. Vimeo and YouTube only support 44.1 kHz, so if the camera records at 48 kHz we may encounter this problem.

The solution: If you are having problems with the audio, find out the sampling frequency with which we are recording and edit it.

·         Basic Color Correction and Save for The Web

Another quick setting is to make a very basic color correction for the captured material. The cameras have different color temperatures, and often the images come out more saturated, in red, very dull ... There are two changes that improve almost all cases. First, adjust the contrast, to make the dark parts darker and the bright parts a little brighter. Second, remove saturation, not much, just a little to get a cleaner look.

The solution: If you are using video editing software, find out how to adjust these values. If the editing platform does not allow these changes, some services like YouTube let you edit the videos after uploading them.

Often videos that were recorded in HD are seen pixelated once online. This is usually because they have been compressed in the wrong way. There are lots of different file formats and video codecs. However, for publication on the Web, variations are very simple. Firstly, for most videos, it is worth exporting to 1280 × 720 (72op), even though it is not the largest size. Vimeo and YouTube convert videos to that size anyway, so doing so in advance will allow us to save on file size. For the web, there are a variety of file types: mp4, MOV, Avi, Flv ... to name a few. The first three are good because they all use the H.264 codec, which takes large high definition files and offers almost lossless compression (high quality, but with a low file size).

The solution: If you are recording in HD, do it at 720p and compress the video into mp4, mov or avi using H.264 before uploading it to the Network.

·         Get the correct bitrate

YouTube and Vimeo put limits on the bit rate for your videos, around 5000kbps for high definition video. So if you are using compression software like Apple Compressor or Handbrake, you can make the file size smaller by limiting data speeds to that same level.